Our children and advertising (Part 3)
Many parents simply cannot buy everything that their child could wish. But the child asks, demands, runs to buy it for the pocket money. And what should do parents? First, in purchases should be a sense of proportion. Parents should set restrictions on purchase of favourite delicacies by a child. If purchase of something depends on a price, it would be better to tell the truth. However, do not expect understanding from his side and do not abuse it, otherwise the child will think, that he is poor and can buy nothing. Choose the most important present for the time being or tell that you will save money and buy the present at the end of the month.
One American teacher from Indiana has told the following about influence of advertising on children: “In America the great anxiety causes that fact that small children frequently confuse advertising with TV programs. It turns out, that the TV uses a children’s audience, which it is the easiest to effect, to promote goods. And parents simply do not have time to control what programs look their children.
Lack of parental attention to children’s life is an international problem. Daddies and mummies eternally occupied with their affairs, simply have no time to keep up with the life of children which mature and change before their eyes. Just try to think through the leisure of the kid, so that he doesn’t spend the most part of the time at the TV and get knowledge about outward things from there.